EMAIL: FINDING YOUR WHEY
Fitness can feel intimidating—so providing context and content grounded in real-life goals is key to engaging new customers.
SOCIAL POST: STRETCH YOUR WINGS
Don’t just go beast mode—go mythical beast mode.
SOCIAL POST: sWING INTO YOUR FRIENDLY NEIGHBORHOOD GNC
Some of pop culture’s most dedicated fandoms defied the odds and came together to make this organic social post for GNC’s shaker cups a top performer in 2018.
EMAIL: PICKING A NEW PROTEIN
With more and more people exploring vegetarian and vegan options, it’s important to be able to shift gears and show a lesser-known side of the protein aisle.
gnc.com copy template key
After basic components and wireframes were built to revamp GNC.com for 2022, I identified an opportunity to streamline copy tasks by creating and compiling a collection of 35+ GNC.com copy templates for in-house and agency use. I designed and included this key at the beginning of the collection to provide a guide for new writers using our templates.