RESUME

Education

Bloomsburg University, Bloomsburg, PA

Bachelor of Arts in English - Overall GPA: 3.6

Experience

Senior Copywriter, General Nutrition Centers, Inc, Pittsburgh, PA

06/2020 – present

· Daily responsibilities include guiding copywriters and proofreaders, establishing new copy tools and templates, writing long-form product descriptions for GNC.com and wholesale partner e-commerce sites, collaborating on new product launches, and collaborating on campaigns across multiple digital and print channels.

Copywriter, General Nutrition Centers, Inc, Pittsburgh, PA

09/2016 – 06/2020

· Recognized with GNC’s 2019 Q1 and 2020 Q2 Customer Focus Award. 

· Daily responsibilities included writing social media copy, promotional and educational emails, radio ads, GNC.com and GNC.ca copy, in-store signage for U.S. and international use, internal presentations, style guides, and copywriting tools.

· Co-created GNC Canada’s Wellness Essentials in-store and mass transit campaign, helping drive an over 15% increase in sales across multivitamins, fish oil, and probiotics during the campaign.

Freelance Editor, Pittsburgh, PA

2014 – 2016

· Responsible for writing style guides for Craft Pittsburgh Magazine and Steel This Magazine.

· Responsible for copyediting, proofreading, and providing punch-up writing for Pittsburgh Craft Beer Week Guide 2015.

Copy Editor, Craft Pittsburgh Magazine, Pittsburgh, PA

06/2015 – 09/2016

· Responsible for line editing, fact-checking, and punch-up writing for features and advertising.

Journalist, Craft Pittsburgh Magazine, Pittsburgh, PA

11/2014 – 09/2016

· Creator and writer of graphic nonfiction series Illustrated Breweries of Pennsylvania and Pittsburgh: Where Dives Survive and Only the Strong Get Awesome.

· Responsible for researching breweries and interviewing brewmasters, taking reference photographs, and collaborating on page design and finished artwork.

Freelance Copywriter, TMD Holdings, Pittsburgh, PA    

08/2013 - 12/2014

· Wrote 892 brief and full product descriptions for officially licensed Marvel Comics, Betty Boop, Elvis Presley, Marilyn Monroe, and NCAA merchandise.

· Produced content for in-box flyers, social media and blog posts, and standard customer emails for pandaclaws.com website rebranding.

· Renamed over 900 products using data aggregation software to optimize sales on eBay.

Event Manager, Blue Dust, Homestead, PA                       

05/2009 – 08/2016

· Responsible for creating, coordinating, and supplying original artwork and marketing materials for events including Brawl Under The Bridge and the Maycade pop-up pinball tournament.

· Brawl Under The Bridge, the world’s first and only solar powered pro wrestling event, was featured in an 8-minute segment on ABC News in 2016.

Administrative Assistant, Bloomsburg University, Bloomsburg, PA     

08/2005 – 07/2006

· Created multimedia presentations for mass lecture classroom use.

· Edited new information and statistics for updated version of Dr. Walter Brasch’s book, Sex and the Single Beer Can: Probing the Media and American Culture.